Lego Direct Mail

Configit needed a campaign which would explain what the company did for clients.

Their business deals with the complex issue of configuration problems manufacturers face. Where some manufacturers have a possibility of creating billions of different configurations of a single product.

I discovered that just 6 Lego pieces can have 915,103,765 different configurations. This is what helped craft a direct mail campaign which is still being used by the company.

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Lego Direct Mail

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