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I specialise in helping Large Enterprise Sales Teams and Marketing Teams work as one.
I’ve seen it across many organisations- sales blaming marketing for poor lead quality and marketing blaming sales for not closing enough of the leads provided.
Using my expertise I’ve helped large organisations build symbiotic teams. Where they work closely together to deliver the same goals and objectives, and metrics and speak the same language.
My approach integrates new concepts and learning into the team’s daily routine. My hands-on approach ensures that your team has the chance to work on real-life scenarios, current campaigns, current deals, and customer situations, allowing them to put their learning into practice.
Different goals and objectives: Marketing and sales teams may have different goals and objectives, which can lead to conflicts and misunderstandings. For example, marketing may focus on generating leads, while sales is focused on closing deals.
Different approaches: Marketing and sales teams may have different approaches and philosophies, which can lead to misunderstandings and miscommunications. For example, marketing may prioritize building long-term relationships with customers, while sales is more focused on short-term results.
Different metrics for success: Marketing and sales teams may use different metrics to measure success, which can make it difficult to align their efforts. For example, marketing may focus on metrics like website traffic or social media engagement, while sales is more concerned with metrics like conversion rates or revenue.
Different communication styles: Marketing and sales teams may have different communication styles and preferences, which can make it difficult for them to effectively collaborate. For example, marketing may prefer email and social media, while sales is more comfortable with phone and in-person communication.
Different levels of expertise: Marketing and sales teams may have different levels of expertise, which can lead to misunderstandings and conflicts. For example, marketing may have a deeper understanding of customer behaviour and market trends, while sales has more practical experience in closing deals.