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Apex had invested in great new marketing automation software. The automation was supposed to make their life easier. They would be able to see what campaigns were effective, emails would be sent out automatically, and most importantly they would be able to nurture their leads.
However, they found that their automated email flows and nurturing emails weren’t delivering the results they desired.
They enlisted Marketing Kings to help. The solution was simple rather than creating a flow of all their best content. Apex needed to be more targeted.
We reviewed their buying personas and then build email flows and nurture flows based on the type of content downloaded. This dramatically improved open rates, click-through rates and ultimately sales.